Cey Adams has had a huge hand in shaping Hip-Hop’s earliest aesthetics as the in-house designer for Def Jam (the Drawing Board). He is credited with creating iconic visual identities for the likes of Run-D.M.C., LL COOL J, Public Enemy, the Notorious B.I.G., Beastie Boys, JAY-Z, and more.

The artist was recently commissioned by Kidde, a manufacturer of residential smoke alarms, carbon monoxide alarms, fire extinguishers, and safety accessories, to bring awareness to fire awareness nine months after a high-rise fire killed 17 people in the Bronx. 

The mural itself highlights the fact that fatal residential fires affect Black communities almost twice as much as other races. 

"Fatal house fires disproportionately impact the Black community, my community, and it's vital to get behind campaigns such as Cause For Alarm so we can help avoid major, catastrophic events," said Jesse Williams, actor and activist, who was on hand.

"This campaign is also personal to me because my brother is a firefighter and risks his life daily. By supporting Cause For Alarm, I hope to help educate on how our communities can help protect themselves, and their firefighters, from deadly fires." 

For every Kidde alarm purchased at participating businesses through November 2022, a $1 contribution will be made toward donated smoke alarms, up to a total retail value of $1 million.