Entrepreneur Damon Dash performs at the launch party for Dame Dash Studios at Dame Dash Studios 33 on April 03, 2019 in Burbank, California. (Photo by Michael Tullberg/Getty Images)
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Dame Dash Discusses Failed Tommy Hilfiger Deal: "We Were About To Sell for $450 Million..."

Dame Dash Discusses Failed Tommy Hilfiger Deal: "We Were About To Sell for $450 Million..."

Published Sat, June 4, 2022 at 12:00 PM EDT

Dame Dash made an appearance on REVOLT's "Assets Over Liabilities" where he revisited a business venture that fell through. The music mogul discussed how his Rocawear brand almost sold to a fashion giant.

“We were about to sell to Tommy Hilfiger for like $450 million,” Dame said. “I had got jumped in Paris during fashion week, and I got the film I can show it to you and Tommy’s in my ear like ‘yo, I wanna buy the company…,’ I’m like ‘yo I got a concussion man it’s loud. Let’s talk later.’ But they did make the offer. So I woulda walked away with like $40 million, and when you put a company to get bought there’s due diligence that comes with it. So due diligence is lawyers that cost like a million dollars just to look through everything.”

“We go through all of that shit. Right before we close, your man makes an announcement that he’s launching another brand… so it devalued the brand and they left, because they were like if Jay’s not a part of it we don’t want it.'”

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“Anything that’s run by the ads, the sales team that’s the boss,” Dame said. “Cause that’s the person that’s paying the bills. So, if you wanna get in this business, and what I’m learning is paid subscription doesn’t work. So anybody that thinks Netflix is this that and the third they just dropped 40%, they always gotta raise a billion.”

“They might have a lot of catalog and shit right now but they’re spending a lot of bread. Tubi is up 40% it’s free tv. So free subscription work, but if you have people coming directly to you then you have to have your own sales team.”

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