TrillerVera has plans to “diversify” revenue streams for the company through exploiting “creator economy and emerging technologies.” Both Swizz Beats and Timbaland joined Triller’s board as shareholders and are helping oversee the company’s music department.
While exact terms weren’t disclosed, the duo is passing a portion of their equity stake to all of the artists who have previously appeared on the Verzuz platform.
“This is a momentous occasion not only for Verzuz and Triller but the music business as a whole,” Swizz and Timbaland shared in March. “By putting Verzuz in the Triller Network ecosystem and expanding the Verzuz brand to be side by side with the powerful Triller app, we will be able to continue to grow and evolve the music business as a whole, as we have been doing.”
“To have partners in Triller who share our vision, specifically to celebrate and elevate the amazing artists who continue to shape culture around the world and give the consumer more direct access, is game-changing.”