Watchmaker Casio announced on Thursday (10/20) the release of the latest addition to the G-Shock brand of shock-resistant watches. The GMW-B5000EH is a collaborative model created with New York Graffiti artist Eric Haze to mark the upcoming 40th anniversary of the G-Shock in April of 2023.

Starting in 1999, New York-born artist and designer Eric Haze has collaborated frequently with G-SHOCK. In addition to designing the commemorative G-SHOCK anniversary logos and identities, Haze has collaborated on several G-SHOCK models.

The logo designed by Haze to commemorate the G-SHOCK 40th anniversary is engraved on the case back, and the Haze brand logo appears on the watch display when the light is activated. These and other special design features evoke a high-quality yet playful feel that makes this collaboration the perfect model to kick off the G-SHOCK 40th-anniversary celebrations.

Legendary New York artist and designer Eric Haze began his career in the early 80s, exhibiting work alongside friends like Keith Haring and Jean Michael Basquiat. After founding a design studio in the late 1980s, then his own clothing label in the 90s, best known for his iconic hand lettering, Haze remains one of the most sought-after creatives in the worlds of contemporary design, street, and artists-driven brand collaborations.